Some organisation owners believe that Online Marketing is all about fooling the search engines to send more visitors to a particular website. In some cases businesses will offer this very facility. Making certain to increase your visitor numbers radically but using unscrupulous methods to do it.

Clearly this type of activity is very short sighted. Once a customer has been conned to a site which basically does not offer information on the keywords he had inputted, his next move will simply be to go “back” to the search results. He will be slightly exasperated at the search engine for putting the choice forward and in essence the website business gains nothing apart from a useless hit, the search engine has it’s standing injured and the searcher tries once more.

The only benefit here is possibly to the unethical optimizer (seo) who has possibly locked his customer in to fees based on an increase in website hits. Despite this financial gain, working in this manner is still not sensible long term. The search engine companies do not like having their status broken and so are constantly developing their product to tackle unethical methods. This means that the unethical seo has to continually come up with new tricks to keep ahead of them. Also the business itself will soon identify that although it’s hits have increased there has been no affect on sales.

In actual fact just as much effort needs to go into these unethical methods as is obligatory to do the role buy the book, assuming the skills are understood. It really is quite straightforward; the searcher wants to find what he is searching for; the search engine wants to show the searcher a selection of websites offering what he is looking for; the organisation wants to be found by people searching for his products or services. Then as long as the Search Engine Optimization Company positively impacts on all of that everyone wins.

So the ethical seo will find out how people search for his clients products and then ensure that these keywords are obvious to the search engines. By doing this all businesses in the procedure and happy and positive business is conducted. The client’s website will often steadily achieve a higher Search Engine Placement as the search engines become more and more certain that the site delivers what it says it does; and this in turn provides the client with more and more business as the search engine positioning is critical to the number of hits that the website gets.

Share on digg